sculpted illustrations for gum advertisement

Posted: April 6, 2010 
Filed under: Current Projects
Tagged: 3D illustration, Advertising Campaign, characters, commercial, recent work

A couple months ago I finished these sculpted illustrations for an advertising campaign for Airwaves gum. The campaign idea came from a couple of creative genius art directors at DDB Warsaw. I loved working on this campaign because it was another chance to bring to life some crazy animal characters that have been floating around in my head. Each scene depicts an animal that has come into harm’s way and is being brought back to life by two pieces of Airwaves gum, used as a defibrillator, showing how strong the gum is!