sculpted illustrations advertising SEARCH.CH, a swiss search engine

sculpted illustrations advertising SEARCH.CH, a swiss search engine

Posted: August 3, 2010 
Filed under: Current Projects, See my work!
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Comments: 26 Comments

Last month I finished an amazing ad campaign that I’ve been dying to share with you! This one came through the wonderful creatives at Hochspannung, an advertising agency in Zürich, who were looking for a unique style of illustration to advertise the Swiss search engine Search.ch. Their idea was to create five sculpted scenes with something missing from each scene. The text placed in the empty space directs the reader to find what’s missing and get organized fast at Search.ch.

I am grateful to have had this opportunity to sculpt some really fun characters and environments, and to work with such a great creative team. Thank you to everyone at Hochspannung and at Search.ch! Thank you also to Werbewoche, Switzerland’s leading magazine for advertising and communication, for the great press about the campaign.

Creative Direction: Matthew Katumba / Alex Taiganidis,  Art Direction: Marco Huber,  Graphic Design: Stefanie Fricker,   Copy: Alex Taiganidis,  Consultant: Tom Fäh, Noemi Fraefel.

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