Last month I finished an amazing ad campaign that I’ve been dying to share with you! This one came through the wonderful creatives at Hochspannung, an advertising agency in Zürich, who were looking for a unique style of illustration to advertise the Swiss search engine Search.ch. Their idea was to create five sculpted scenes with something missing from each scene. The text placed in the empty space directs the reader to find what’s missing and get organized fast at Search.ch.Werbewoche, Switzerland’s leading magazine for advertising and communication, for the great press about the campaign.
Creative Direction: Matthew Katumba / Alex Taiganidis, Art Direction: Marco Huber, Graphic Design: Stefanie Fricker, Copy: Alex Taiganidis, Consultant: Tom Fäh, Noemi Fraefel.